Exciting News!  We launched our Indiegogo campaign, " 150,000 Ebooks for FUNMath" to raise $3 million for the upgrade and transformation of a highly valuable mathematics learning tool.  FUNdamentallyMATH has been used by a small segment of people to increase their math performance by up to two grade levels.  It's now time to provide broad access to the program in order to increase math proficiency worldwide. Contribute today by going to Indiegogo and search for FUNMath.   Read more below on FUNdamentallyMATH.

Background on FUNdamentallyMATH

FUNdamentallyMATH is a comprehensive math software product that teaches math from the basics of 1+1 through Advanced Algebra.  Calculus and probability components will be completed so that the entire K-12 curriculum is covered.  The existing product has proven test results and received great reviews from home-schoolers and university professors. Parents have seen their child’s performance go from a ‘C’ average to an ‘A’ average with 30 to 60 minute use a few times a week over a short period of time.  A formal study conducted by the University of North Carolina, showed that the software was effective to the 95th percentile and helped users increase their raw end of grade scores by over 20 points with one hour a week use over ten weeks.

This result was consistent across racial differences.  Funds are now being raised to convert it into an Internet subscription-based product, incorporate it into a serious-game and market it broadly.

In addition, our game developer is one of the top development firms in the US and its philosophy is similar to ours in that our aim is to help as many children as possible learn math in a positive, non-violent way that will lead to a significant improvement in math proficiency, globally. According to the National Center for Education Statistics in the US, “The Nation’s Report Card, Mathematics 2011”, 59% of all 4th and 66% of 8th graders lacked proficiency in math.  Although this is a slowly improving trend it means that over 36 million of the  61 million students in kindergarten through high school cannot demonstrate competency over challenging subject matter at their grade level.  Proficient has also been defined as solid academic performance for each grade assessed. 

These results are not significantly different from the 2005 results, which also reported outcomes by race.  When reviewed by race, over 90% of African American, 60% of White, 84% of Hispanic, and 80% of American Indian students lacked math proficiency.  This level of proficiency should be significantly improved based on the pervasiveness of technology and other science and math related changes in the way we work and live. 

Although there are other math programs available, our assessments  have shown FUNdamentally Math to have greater breadth and depth in content.  Although it is a comprehensive learning tool, the FUN in FUNdamentallyMath comes from the joy and sense of accomplishment users feel after grasping a subject they were previously challenged by.

Upon launch, the products will be available globally.  But our PR and marketing efforts will start with a systematic US rollout first that will then be expanded on a country-by-country basis.

FUNdamentalllyMath is led by Eleanor Reid who is a management consultant and served as a corporate development officer for many years.  Her experience includes tenures at McKinsey & Company, Goldmans Sachs , and a Real Estate  private equity firm.  She has worked with several start-ups and small  to large businesses and brings a background in engineering as well as business administration.  Other participants in the company are the original developer of FUNdamentally Math and a CEO and COO of a private equity  firm.  Collectively, the team has over 100 years of combined experience in successfully starting and managing financial, real estate and product companies.

The Campaign

FUNdamentallyMATH, in its original form, is a proven, powerful math software tool that has helped children and adults understand mathematics.  It covers the full suite of math from the basics of 1+1 through advanced algebra (Calculus  to be added)

A select few have used this product to improve performance by up to two grade levels in less than 3 months, and now it is time to  give everyone a chance to do the same.

The coding for this product is very complex and requires the developer to be proficient in mathematics. The funds we raise during our campaign will go towards upgrading the program for Internet access, and incorporating the content into a serious-game platform that will allow collaboration among users.  Funds will also be used to set-up the infrastructure of the business including a new website and back office operations to support user subscriptions and track performance, and nationwide Public Relations and Marketing.

 The full cost of product development exceeds $3 million, but this initial infusion will help us accomplish the following:

vUpgrade the existing product and create an Internet-based subscription service, back office and structure

vComplete Phase I of the Serious-Game: currently includes completion of game design, incorporating key performance measures and preparing for initial release of basic math and/or middle school math.

vWebsite Portal and back-office support  including smart performance tracking

vNationwide Public Relations and Marketing for the Launch of the Upgrade